French-speaking TV station Al Jazeera France is to pay $2.5 million for a US online translation service.
The broadcaster said Tuesday that it was acquiring the service, which has been offered in English and French, from a US-based company.
“Al Jazeera France has chosen to invest in the development of an English-language, multi-platform translator service that provides services to English-speaking audiences,” Al Jazeera said in a statement.
“The service is aimed at improving the language of news coverage in French, which is critical to the delivery of news and information in France.”
Al Jazeera added that it has hired an executive to lead the company.
It did not disclose the terms of the deal.
The move is part of a larger push by the broadcaster to boost its reach in France, where it has struggled to get traction in the United States.
The news network has been increasingly struggling to reach audiences in the US, where viewers are less familiar with its English-based news coverage.
It has had to adjust its content to cater to audiences who are more familiar with the English language.
The new service will be offered on platforms such as Al Jazeera Arabic, Al Jazeera English, Aljazeera News and Al Jazeera Canada.
The French channel has struggled in the U.S. to retain its footing in English-only news, as well as its local news coverage, as a result of an influx of new English-speakers who have arrived in the country from China, India and elsewhere.
The network has also struggled in other countries, including France.
Last year, it pulled a French version of its English language service from the U, and it said it would launch a Spanish version of the service in 2017.