If you’re the kind of person who listens to music because you think it’s cool, then you’re in luck: You don’t have to wait until you have an actual record to get some.
As long as you’re willing to pay for it, there are plenty of ways to promote your music to a broad audience.
To get the most out of your music, here’s how to get the biggest bang for your buck.
Buy the right artist.
It’s always good to get an artist who can actually do what you want.
“The music industry has always been dominated by the two largest music labels: Sony/ATV and Universal,” says Lili LaCroix, a music editor at Music Radar.
“In recent years, the music industry also became dominated by Universal and Sony.”
The reason why these companies dominate the music market?
Because they own the biggest distribution channels.
But you don’t want to pay that much for an artist if you’re going to listen to their music on any of your favorite music services.
Universal has a massive catalog, Sony has some of the biggest labels in the world, and they all have a similar product and service, LaCroigny says.
You want the best.
Create a campaign that’s unique.
If you don, it might not get a lot of attention.
“A music campaign can be really, really interesting and compelling, but it’s a lot easier to get noticed when it’s an artist that you really like,” says LaCroig.
“If you’re just listening to the radio or Spotify, you’re not going to be a huge influencer for long.”
“When you have a brand, it can be like the coolest thing,” says Terence McKenna, a professor of communication at the University of Toronto.
“People want to know who’s talking about what.
It makes a difference in how they feel about a particular brand.
If your music is unique, that’s going to come through in a way that other music doesn’t.”
Use your audience to your advantage.
If it’s your music that’s selling, then the easiest way to get your music into your listeners’ ears is to use their audience.
“I think there’s something really good about people being in your audience, whether it’s people that you have the same connection with or people that are like you on Facebook,” McKenna says.
“It’s the people that get you that are going to keep listening.”
“You have to create an emotional connection with your fans that is really, truly unique,” he adds.
“And if you have that, then your music will definitely get a second chance.”
“If people know you and your music when you’re at the top of the charts, they’re going.
If they know you at the bottom of the chart, they might even buy your album.”
McKenna says that’s the reason why he enjoys being in the music business: It’s an opportunity to create a community.
“You get to meet a lot more people and meet people that love what you’re doing,” he says.
And if you can create that community, you’ll probably get a ton of people to support you.
“There’s a great power in creating a sense of community,” McKenna adds.
Use music marketing as a marketing tool.
If there’s one thing music marketing can’t do, it’s not just to promote the songs of the top artists.
“Music marketing should be about reaching out to people who really love music,” McKenna explains.
“They can tell you that they’ve heard your song, that they like your sound, that it’s something they’ve never heard before.”
So if you want to get listeners, you need to get them to listen.
“This is the easiest marketing you can do,” McKenna advises.
“Just use your music.
Listen to it.”
Make sure you’re a good artist to use as a spokesperson.
The key to being a good representative of your genre is being a credible and likable person.
“Don’t be afraid to do what it takes to be successful in the industry, because if you don.
the best artists will say, ‘I can’t talk about this because it’s too difficult,'” McKenna says, adding that this is where people can actually get their music heard.
“Being able to be likable is something that you can get from your fans, because they like the music,” he explains.
If that means you have to make a few awkward phone calls and give away a lot to get a few fans to listen, that works, too.
Don’t forget about your customers.
“Most of the time people who want to buy a song don’t necessarily know what it’s about, so they’re not interested in buying it,” McKenna notes.
“That’s a really big mistake that people make when they’re looking for a music artist.
They think they’re really interested in listening to your music because they know that you’ve done this before, and it